What raises some up to become the world's most powerful people, while others are left as eternal losers?
Hallvard Notaker explores the huge political field of image, money, organisation, media strategies, TV adverts, debates, opinion surveys and elections – the whole phenomenon of American electioneering. A perceptive, entertaining and accessible introduction to the mechanisms of modern politics.
'This book about the American election sets the cascade of Trump-tricks and Hillary-scandals in a wider historical context.'
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