In November 1996, the workers of coalmine 3 at Svalbard were told that operations were being suspended. The workers put down their tools and left the mine in the middle of their shift. Trygve became an unemployed sole provider for his daughter, Mariane.

For years, Mariane has lived a successful and hectic life as a trend analyst. The international lifestyle brands have sky-high expectations, which Mariane rarely fails to exceed. But when a pitch meeting for Nike suddenly goes awry, Mariane opts for a self-imposed break. As she attempts to analyze her new situation while licking her wounds, an important phone call knocks her further out of balance.

From multinational negotiations on the 27th floor in Tokyo office buildings, to hard manual labor in Coal Mine 3 on Svalbard: Swoosh! is a journey between generations, towards a new understanding of one’s own identity. Swoosh!