Has the generation now growing up become used to getting all it asks for? Do we do our children a disservice when we go along with the purchase of over-priced designer label clothes, expensive designer bags and ever more advanced technological frivolities?

In this book, economic researcher Silje Sandmæl gives good, practical advice on how we can talk with children about money, from tots arguing about sweets in the shop to when they are leaving home for the first time. She equips us with the tools we need to resist the pressure to buy along the road, and shows us what we ourselves need to do to set a good example.

To give children an awareness of their own use of money is to give them a good start in life. Start today!


When should children get allowance, and how much should we give them? What should birthday and confirmation presents cost? How can we involve children in family budgeting, how do we encourage saving, and what can we do to steer them away from economic reefs?