Creativity has in the last century been linked primarily to artists with a relaxed relationship to alcohol, fun STD´s and a wild and extroverted way of life. But what is creativity, really? What drives creativity, and how can we all learn how to be more creative?
There are more than enough books that would like to give you the instructions on how to be creative. This is not that type of book. Creativity is a book that combines brand new brain research on creativity, the cultural history of creativity and an analysis on society, as well as the experience of a number of creative people. It is a narrative exploration of creativity, as well as a criticism of society. It is a counterpart to a society that wants to measure everything, where everyone feels the pressure to perform and become a celebrity.
With this book the author tries to make messing about, boredom and trying and failure the new gold standard: Because when AI and the climate crisis arrives, we will have to be very creative! And creativity lives in a very strange place, what the researchers call DMN, also known as daydreaming.

Into the Rabbit hole!
The starting point for this epistle book is the bicycle accident that the author was involved in on the banks of the Aker River in Oslo. She literally hit the wall – or more precisely the bridgehead – and had to reconstruct her self after being smashed. The process ends up as a defence letter for the playful human and it´s fragile brain.
MORGENBLADET

Personal and and well-copmposed about creativity
In her search for the nature of creativity, Hilde Østby combines form and content in a way that is both gripping and full of insight.
DAGSAVISEN

The view from Saturn
In Creativity, Hilde Østby makes sense out of an ocean of new connections by drawing the lines between brain science and the experiences of creative people.
BLA Bokvennen

Charm Prose!
Hilde Østby has delivered a well-composed and very entertaining book about popular science. A deliberate portioning of the details in her personal story and striking comments along the way, make the theoretical insights come alive.
KLASSEKAMPEN