Creativity (Innbundet)

The Science behind the ideas - and why daydreaming will save the world


Hilde Østby

Norwegian title: Kreativitet
Norwegian subtitle: Hjernevitenskapen bak ideene og hvorfor dagdrømmerne skal redde verden
Binding: Innbundet
Year: 2020
Pages: 304
Publisher: Cappelen Damm
Språk: Bokmål
ISBN/EAN: 9788202635510
Kategori: Narrative Non-fiction
Overview Kreativitet

Creativity has in the last century been linked primarily to artists with a relaxed relationship to alcohol, fun STD´s and a wild and extroverted way of life. But what is creativity, really? What drives creativity, and how can we all learn how to be more creative?

There are more than enough books that would like to give you the instructions on how to be creative. This is not that type of book. Creativity is a book that combines brand new brain research on creativity, the cultural history of creativity and an analysis on society, as well as the experience of a number of creative people. It is a narrative exploration of creativity, as well as a criticism of society. It is a counterpart to a society that wants to measure everything, where everyone feels the pressure to perform and become a celebrity.

With this book the author tries to make messing about, boredom and trying and failure the new gold standard: Because when AI and the climate crisis arrives, we will have to be very creative! And creativity lives in a very strange place, what the researchers call DMN, also known as daydreaming.

Into the Rabbit hole!
The starting point for this epistle book is the bicycle accident that the author was involved in on the banks of the Aker River in Oslo. She literally hit the wall – or more precisely the bridgehead – and had to reconstruct her self after being smashed. The process ends up as a defence letter for the playful human and it´s fragile brain.

Personal and and well-copmposed about creativity
In her search for the nature of creativity, Hilde Østby combines form and content in a way that is both gripping and full of insight.

The view from Saturn
In Creativity, Hilde Østby makes sense out of an ocean of new connections by drawing the lines between brain science and the experiences of creative people.
BLA Bokvennen

Charm Prose!
Hilde Østby has delivered a well-composed and very entertaining book about popular science. A deliberate portioning of the details in her personal story and striking comments along the way, make the theoretical insights come alive.

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Reviews Kreativitet

Ned i kaninhullet 19.06.2020

«Utgangspunktet for denne innholdsrike epistelen av en bok er forfatteren Hilde Østbys sykkelulykke oppe ved Akerselva et sted. Hun møtte bokstavelig talt veggen - eller lettere sagt brohodet - og måtte rekonstruere seg selv etter å ha blitt smadret. Det hele ender som et forsvar for det lekende menneske og dets arme hjerne.»

Trond Berg Eriksen, Morgenbladet

Personlig og skjerpet om kreativitet 29.06.2020

«Hilde Østby forener form og innhold på gripende og innsiktsfullt vis i sin undersøkelse av kreativitetens vesen.»

Kjetil Røed, Dagsavisen

Med utsikt fra Saturn 22.05.2020

«Kva har Woolf og Oskeladden med kvarandre å gjere? Hilde Østby gir meining til eit hav av nye koplingar i "Kreativitet", ved å trekke på hjernevitskap og kreative menneskes erfaringar.»

Ida Hove Solberg, BLA Bokvennen Litterær Avis

Sjarmprosa 09.05.2020

Hilde Østby har levert velkomponert og særs underhaldande populærvitskap.

Ei medviten utporsjonering av detaljane i den personlege historia og slagferdige replikkar levandegjer dei teoretiske innsiktene. Resultatet er både velkomponert og særs underhaldande!

Merete Røsvik, Klassekampen

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Author Hilde Østby

Hilde Østby (b. 1975) is a historian of ideas, author, journalist and former publishing editor. She made her debut as an author in 2013 with the critically acclaimed novel Encyclopedia of Longing. After that she went on to write the international non-fiction bestseller Adventures in Memory (2016) with her sister Ylva Østby.

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Foreign rights

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