Frida Pontén (1972–) studied fashion design at Esmod in Paris. After working for several well-known fashion and sports brands in Scandinavia she needed more inspiration to her hobbies within among others interior design, knitting and crocheting. This led to the writing of different books and especially this latest one that is supposed to give everyone a possibility to try out some ideas on their own and hopefully get people started to make their own ideas. She is now working as a designer at Odd Molly in Sweden.